The concept ... take the name of her company, JSJ Images, and turn it into a fleur d'lis.
So I played, and tweaked, until we found the perfect set of opposing J's that sandwich the wrapped S. Here's a close up of the finished logo:
And then I made a pattern from her logo for the back of her business cards. It turned out ever so cute! Now I think I need to make one for the back of my business cards, too. :)